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TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created videos appearing in their streams. This initiative comes as the platform disclosed that it now features more than 1 bn content made with AI.

Trial and Implementation

The update is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, fueled by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the fastest-growing video streams on another major platform only show clips produced artificially. A considerable share of this output is deemed low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.

“We know from our community that many people appreciate content made with AI tools, from AI artwork to informative clips, and we want to offer the community the option to increase or decrease of that, based on their own choices,” said a spokesperson.

Scale of AI Content

The platform disclosed that there are presently over a billion videos on its app labeled as made with AI. Overall, more than 100 million pieces of content are uploaded to the platform each day, making AI content a minor part of its total content library.

User Control Features

Users will be in a position to decrease or raise the level of AI-generated videos they view by opening the topic control option in the application and choosing AI-made media. Further subjects that can already be adjusted under the filter cover politics, clothing, cosmetics, and movement.

AI Disclosure Rules

TikTok’s policies oblige users to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its community policies.

Additionally, the service will from now on apply an “AI-made” tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the disclosure requirement.

Educational Initiatives

TikTok is furthermore introducing a $2m awareness program for experts and groups to develop educational content about ethical AI use. This initiative will support charitable organizations specializing in training computer science.

Moderation Strategy

TikTok has defended its moderation strategy, following controversy over plans to make redundant hundreds of content moderators in Britain. TikTok is set to eliminate 439 jobs in its user protection team in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.

A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by people. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is really helping us process content quickly.”